About Us

Our Story

We met in our final year as business students and discovered the world of entrepreneurship in our early twenties. We immediately knew that doing our own thing was the right path and started our first business together in 2018.

Over the last 6 years, we grew our own digital empire with a community of tens of thousands of like-minded writers, creators, and entrepreneurs.

Sinem Günel & Philip Hofmacher

We fell in love with the idea of building our business online because it allows us to live life to the fullest, travel to stunning places, and spend most of our time around our favorite people – including each other.

Our business is stupidly simple: We write online, send newsletters, run communities, and help writers grow their audience and income with ease instead of hustle.

We love what we do, but we don’t live for our work. Instead, our business allows us to live life to the fullest, and that’s what we want for our clients too.

We strongly believe that the world would be a better place if more people could do what they love for a living, and it’s our job to help you get discovered and loved by an audience that needs your work.

We enjoy running occasional live launches, but what we like even more are smart automations and systems that work for us while we sleep.

When we step back from our computers, you can usually find us on the padel tennis court, playing board games, or shaking it off at a Taylor Swift party.